Campaign Manager - Creative Builder

Spam Score

From Gallery View, it is possible to see the Spam Score for the current creative.

The Spam Score Failures are shown at the top of the Gallery View screen:

Click the View Results link to see the spam score and infrastructure test results for your email creative:

The Spam Score Results screen provides fourteen separate tests to try to proactively identify potential deliverability issues with your creative or the infrastructure linked to your email. These are listed in order of severity.

If you select a test, a description is shown on the right hand side of the screen.

In each case the test will show a Pass or Fail. Where further information is made available by the test we may show a relative score. In some cases we will show some messages highlighting the areas of deliverability concern reported back to us by the test. Where these messages are provided, the result is listed with warnings.

Field Description
Name The provider of the test or the check performed
Status Whether the creative content has passed the spam rules. The following statuses are in use:
  • Pass: The email has passed rules for this test.
  • Passed with warnings: The creative content has passed the spam rules for the email provider, however there are severity messages that may need consideration.
  • Fail: The creative content has failed the spam rules for the email provider.
  • Failed with warnings: The creative content has failed the spam rules for the email provider, however severity messages are included that can be addressed to allow the creative content to pass.
Score Each test has its own set of criteria and unique scoring. You can find additional details about each test and its scoring criteria at the top right when clicking on the test. The scores can be compared across creatives, but you cannot compare scores from different test providers.

Saving Spam Score Results As A PDF

Click the PDF icon at the top of the screen to save the Spam Score as a PDF document.

This will generated the PDF which can then be opened in a PDF viewer if available or downloaded and saved dependent on which browser you are using.

Print the Spam Score

Use the Print icon at the top of the screen to send the spam score results to the printer.

This will display the standard print dialog allowing you to select a printer and printing options.

More Information

Hover over the icon to view more information on the Spam Score results.

Close the Spam Score Screen

Click the Close button to exit the Spam Score Results screen.
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